Main logo for the otter fashion brand.
Mascot of the conscious fashion brand, otter.
Secondary logo of the sustainable fashion brand, otter.
Logomark of the high-end fashion brand, otter.
Mascot illustration for sustainable fashion brand.

Fashion Brand Otter

Visual Identity

Otter is a sustainable fashion brand born of its founder’s love and respect for the aquatic world.

Our brand has been curated to represent the minimalist design and high-quality standards that Otter provides.
The logo suite, color palette and typography system have been curated to express a modern and luxurious feeling, while still being approachable and fresh.

We have created branding guidelines with logos, brand patterns, colors and typography and illustrations, including a mascot.

SCOPE OF WORK
Creative direction, Graphic design, Illustration

High-end fashion brand Otter t-shirt design
Otter fashion brand t-shirt design.
Otter logo suite presentation.
Baseball hat design logo embroidery for otter fashion brand.
Logo design explanation for fashion brand.
T-shirt design with otter logomark and secondary logo in the label.
Baseball cap with fashion brand otter mascot design.
Logo Design for Fashion Brand Otter.
Logo Design for Fashion Brand Otter.
Logo Design for Fashion Brand Otter.
Logo Design for Fashion Brand Otter.
Design of packaging for otter fashion brand containing mascot, pattern and logo.
Design of tote bag for high-end conscious sustainable brand, otter, with an embroidery mascot

Some words from the founder of Otter

Leonor’s ability to provide simple, modern and capable solutions, combined with her passion for expanding her skills in the field of design, make her a safe bet.

— Carlos Moreira, The Otter Clothing

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