Gialato

Brand Identity

Brand identity for Gialato, an artisanal gelato brand rooted in Italian tradition and family love.

Every recipe comes from the founder Gia's grandfather — and that story needed to be felt in every detail of the brand. The result is vibrant, joyful, and unmistakably its own.

At the heart of the identity is a distinctive logotype — a gelato cone crafted from the letters G-I-A, a quiet nod to the person behind it all.

The visual identity carries that same warmth across every touchpoint, from packaging to loyalty cards — colourful, characterful, and built to make people smile before they even taste anything.

Deliverables: complete brand identity — logo and variations, colour palette, typography system, packaging design, loyalty card and communication materials.

Passion project.